The success of any marketing campaign often depends on how well it reaches the right people. In B2B marketing, targeting usually begins with selecting the right companies, based on factors like size, industry, location, or technology in use.
However, knowing which companies to approach is only the first step. It’s equally important to identify the individuals within those companies who are most likely to be interested in your product or service.
This is where job titles become valuable. They provide insight into a person’s role, responsibilities, and position in the company hierarchy.
Job Function refers to the department or area a person works in, such as IT, HR, Finance, or Procurement.
Job Level indicates their seniority, with examples including CEO, CXO, VP, Manager, or Project Leader.
By understanding both job function and job level, you can focus your outreach on the right decision-makers and influencers, increasing your chances of engagement and conversion.